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SERVICES

Loodz is a creative technology and digital experience studio specializing in creative direction, interaction design, motion, full-stack development, and immersive digital experiences.

Blending visual design, animation, interaction, and engineering, Loodz creates visually compelling and technically refined digital experiences that balance aesthetics, usability, performance, and innovation. From refined brand websites and interactive campaigns to immersive WebGL experiences and motion-driven interfaces, every project is crafted with a strong focus on storytelling, craftsmanship, and seamless execution.

Founded by creative technologist, interaction designer, and software engineer Khaled El Sharawy, Loodz operates at the intersection of design and technology — bringing artistic vision and technical execution together through a multidisciplinary approach spanning interaction design, frontend engineering, animation, 3D, and creative technology.

Based in Cairo, Egypt and collaborating globally since 2005, Loodz partners with brands, agencies, startups, and creative teams looking to create distinctive digital experiences that stand apart.

Creative Direction Meets Engineering

Loodz operates at the intersection of design, animation, interaction, and engineering — combining creative direction with deep technical expertise to create digital experiences that are both visually compelling and technically refined.

Working across the creative and technical sides of a project allows ideas to move fluidly from concept to execution — from visual direction and prototyping through interaction, animation, development, and final refinement.

This multidisciplinary approach enables:

  • Greater creative freedom and experimentation
  • Seamless translation from design to code
  • Thoughtful interaction and motion systems
  • Greater consistency across the entire experience
  • Efficient, streamlined production workflowss

With over two decades of hands-on experience across hundreds of projects, Loodz brings a multidisciplinary understanding of digital creation spanning:

  • Creative direction and interaction design
  • Creative development and frontend engineering
  • Web animation and immersive experiences
  • 3D and WebGL development
  • Full-stack architecture and systems thinking
  • Technical strategy and project planning
  • Client collaboration and production management

Every project is approached with precision, clarity, and attention to detail — combining creative exploration with structured execution, transparent communication, and a commitment to craftsmanship from concept through completion.

More About Loodz

Hello, I’m Khaled El Sharawy — also known as Loodz. I’m a creative technologist, interaction designer, and full-stack developer creating immersive digital experiences, motion-driven interfaces, and interactive products across digital platforms.

My work brings together creative direction, visual design, interaction, animation, and engineering to create experiences that are both emotionally engaging and technically refined. Combining creative vision with technical execution allows me to turn ambitious ideas into polished digital products with a strong focus on usability, performance, and craftsmanship.

With over two decades of experience spanning design, development, animation, and technology, I’ve worked across a wide range of industries, creating everything from refined brand websites and interactive campaigns to immersive WebGL experiences and custom digital platforms.

I’m especially drawn to projects where design, storytelling, technology, and experimentation come together — collaborating with brands and teams that value originality, craftsmanship, and thoughtful digital experiences.

IDEAL COLLABORATIONS

Loodz works best with brands, studios, and organizations where design, storytelling, interaction, and visual identity play a central role in the digital experience.

  • Arts, Culture, and Creative Industries
  • Music, Entertainment, and Media
  • Fashion, Luxury, and Lifestyle Brands
  • Architecture, Interior Design, and Real Estate/li>
  • Hospitality, Travel, and Tourism
  • Retail and E-Commerce
  • Marketing, Advertising, and Brand Experiences
  • Education and Learning Platforms
  • Publishing and Editorial Platforms
  • Gaming, Interactive Media, and Gamification
  • Sports, Wellness, and Recreation
  • Nonprofit and Impact-Driven Organizations

Whether building elegant brand platforms, immersive campaigns, animated storytelling experiences, or visually driven digital products, Loodz collaborates with teams that value originality, craftsmanship, and thoughtful execution.

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Creative Direction meets engineering

Creating immersive digital experiences through creative direction, UI/UX, interaction design, motion, 3D, WebGL, and full-stack engineering — balancing design, usability and performance.

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The loodz approach

Artistic vision
Technical expertise

The Hybrid Advantage

design
code
Concept
Visuals
Interaction
Logic
Systems
Performance

One Integrated Workflow

Shared understanding
Experience Built Over Two Decades
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featured work

project

speakGreen The Barakat Trust Qpix Web 3D Website Integral Impact Institute Construction Management Systems Misr International Films Egypt Green Farms MPC Support

description

A bright, expressive, speech-oriented and collective-wellness website, designed and developed for speakGreen, an initiative by Dr. Claudia Gross exploring how words shape our realities. The platform introduces the red-to-green language concept and turns a deep communication philosophy into an accessible, inspiring experience for change. A colorful, clean, artistic, and photo-oriented website, designed and developed for The Barakat Trust, a UK charity protecting and promoting the art, architecture, and cultural heritage of the Islamic world. The site presents its mission, grants, projects, events, news, podcasts, donation and annual application systems. A dark, elegant, clean website, with a 3D immersive element, designed and developed to portray creative imagination, sophistication, problem-solving, and innovation for Qpix Web, a venture company focused on building and managing independent ventures across multiple industries including Loodz and Auraya Wellness. A retro, fun, gamified, interactive, and animated fully 3D website packed with serious technical features such as 3D scanning to modeling to WebGL. This former website for Qpix Web was the first 3D website project and learning experience designed and developed by Loodz. A sophisticated, monochrome, design-rich, interaction and motion-heavy website, designed and developed for Integral Impact Institute, a thoughtful leadership and changemakers coaching website, positioning the organisation at the intersection of systems change, wellbeing, social impact, and complexity. A clean, seamless, corporate, photo-oriented, and highly usable website, designed and developed for Construction Management Systems S.A.E., presenting a long-established Egyptian contractor with over 30 years of experience. The site highlights turn-key projects in various sectors, certifications, and clients. A cinematic website with a rich design, elegant motion and interaction, and various technical features, designed by Tandem and developed by Loodz for Misr International Films, an integrated film and TV company with substantial experience in every aspect of the production, distribution and exhibition processes. A customized, colorful, dual-language, highly usable e-commerce and brand experience website, designed and developed for Egypt Green Farms, a prominent nursery renowned as the largest indoor growers and producers in the region. The site combines online shopping, product categories, services, photo gallery, and more. A serene, minimal, icon and font-oriented website, designed and developed for MPC Support Dubai, offering online psychiatric and psychological services with a multilingual, multicultural team in Dubai. The page explains a simple step-by-step intake process for accessible mental health support from home and other medical assessments.

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More about Loodz

Khaled El Sharawy

Hello, I’m Khaled El Sharawy — also known as Loodz. I’m a creative technologist, interaction designer, and full-stack developer creating immersive digital experiences, motion-driven interfaces, and interactive products across digital platforms. My work brings together creative direction, visual design, interaction, animation, and engineering to create experiences that are both emotionally engaging and technically refined. Combining creative vision with technical execution allows me to turn ambitious ideas into polished digital products with a strong focus on usability, performance, and craftsmanship. With over two decades of experience spanning design, development, animation, and technology, I’ve worked across a wide range of industries, creating everything from refined brand websites and interactive campaigns to immersive WebGL experiences and custom digital platforms. I’m especially drawn to projects where design, storytelling, technology, and experimentation come together — collaborating with brands and teams that value originality, craftsmanship, and thoughtful digital experiences.

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    Website Design / Redesign

    UX & Interaction Design

    Full-Stack Development

    Motion & Web Animation

    3D & Immersive Experiences

    Other